Pre-marketing And Reverse Solicitation Of Hedge Funds

By Vanessa Molloy and Chiara Deceglie of Harneys   Last month, the European Parliament adopted the final text of the Directive amending (amongst others) the Alternative Investment Fund Managers Directive (the Amending Directive). This European Union law applies to the financial regulation of hedge funds, private equity funds and other alternative investment funds in the EU. The stated […] Read more »

Social Media Use By Hedge Funds – Graphic Of The Day

From The PwC/AIMA Global Alternatives Distribution Survey 2018   Hedge Funds are very low key and infrequent users of social media, as Hedge Fund Insight has shown before*. This is nicely illustrated in the PwC/AIMA Global Alternatives Distribution Survey 2018, that contains the following graphic. The Survey reveals that social media rank at the same level […] Read more »

A Q&A With A Hedge Fund Investment Genius (Self Declared)

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From the Publisher   HFI is fortunate to bring you an exclusive to start 2019. The New Year begins with a revealing Q&A with hedge fund genius Simon Henriksen, CIO and CEO of London-based spin-out Henriksen Asset Management (aka HAM). Whilst every effort has been made to ensure a high level of accuracy in the following, […] Read more »

Politics Is Top Concern of Allocators According to Murano Survey

By Hedge Fund Insight staff Murano Connect, a leading financial services company that matches fund managers to allocators, today unveiled asset allocators’ top fears through its quarterly Allocator Insights Report (AIR). The biggest concern for allocators in 2019 is government and geopolitical issues, with U.S. policy-making playing a big factor. “There are a lot of […] Read more »

Winton Pays For Twitter Profile Raising

By Hedge Fund Insight staff   There has been a difference of opinion on the use of social media by hedge funds. Agecroft sees widespread use, Hedge Fund Insight sees very limited use of social media by large hedge fund groups.  So it was interesting to see the following on Twitter.   Winton Capital sponsored […] Read more »

Marshalling Marketing Resources In New Hedge Funds

By George Alexander* There are number of ways to deploy resources for marketing in a new hedge fund. Here experienced hedge fund COO George Alexander explains some of his decision making in using in-house marketing capability and some of the options to out-source getting to the right investors.    We have only one marketing executive, and it […] Read more »

Hedge Fund Reports But Not Subscriptions By Mobile Phone

By Hedge Fund Insight staff   Hedge Fund Insight has given attention to digital commerce and communication as they relate to hedge funds. The latest summation of internet trends captured in the infographic below from vpnMentor raises a few prompts for hedge fund marketers. Manager letters are quite likely to be read via a smartphone – […] Read more »

Hedge Fund Groups Still Largely Ignoring Social Media Opportunities

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From Peppercomm   Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »

Hedge Funds and Public Relations – The CitySavvy Perspective

By Henrietta Hirst, Director of CitySavvy This is an extract from the forthcoming book “Setting Up A Hedge Fund  In Europe” to be published by Hedge Fund Insight shortly. The additional content for this chapter includes a section on how to select the right PR.   S1.Introduction S2. What a PR Company Does For a Hedge […] Read more »

Plea to HF Managers – No More Double-Speak Please!

By Diane Harrison, principal of Panegyric Marketing   While watching the recent Congressional Benghazi hearings drone along at a glacial pace, it seemed that the verbal maneuverings and utter lack of candidness bore an eerie resemblance to the spin-doctoring that managers sometimes fall prey to as a defensive mechanism when asked tough questions by investors. […] Read more »