Hedge Fund Reports But Not Subscriptions By Mobile Phone

By Hedge Fund Insight staff   Hedge Fund Insight has given attention to digital commerce and communication as they relate to hedge funds. The latest summation of internet trends captured in the infographic below from vpnMentor raises a few prompts for hedge fund marketers. Manager letters are quite likely to be read via a smartphone – […] Read more »

Hedge Fund Groups Still Largely Ignoring Social Media Opportunities

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From Peppercomm   Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »

Hedge Funds and Public Relations – The CitySavvy Perspective

By Henrietta Hirst, Director of CitySavvy This is an extract from the forthcoming book “Setting Up A Hedge Fund  In Europe” to be published by Hedge Fund Insight shortly. The additional content for this chapter includes a section on how to select the right PR.   S1.Introduction S2. What a PR Company Does For a Hedge […] Read more »

Plea to HF Managers – No More Double-Speak Please!

By Diane Harrison, principal of Panegyric Marketing   While watching the recent Congressional Benghazi hearings drone along at a glacial pace, it seemed that the verbal maneuverings and utter lack of candidness bore an eerie resemblance to the spin-doctoring that managers sometimes fall prey to as a defensive mechanism when asked tough questions by investors. […] Read more »

The Power of the Brand Important for Hedge Funds, Even New Ones

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By Robin Eggar, Principal of MBD Communications   A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »

TopTurn Capital Interview

TopTurn Capital has had a radical makeover for a hedge fund firm. It was formerly plain-old Darchuck Stewart Asset  Management. But the owners Dan Darchuck and Greg Stewart had eureka moment under the tutelage of marketing and branding specialists Meyler Capital. Since then the firm has been re-branded with a strong, memorable identity rooted in […] Read more »

5 SNAFUs To Avoid With Investors

By Diane Harrison, principal of Panegyric Marketing   Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »

Attention Hedge Fund Managers: Open Your Mouth!

By JD David,  COO Meyler Capital   Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »

Emerging Hedge Fund Managers’ Time Balancing Act

By Vincent Sarullo,  Tower Fund Services, and Hedge Fund Insight staff   AUM is the lifeblood of the investment management business and competition for assets is fierce. To grow AUM can be the single most difficult aspect of running a hedge fund business. Most small hedge funds are operated by former portfolio managers, traders or […] Read more »