By Hedge Fund Insight staff There has been a difference of opinion on the use of social media by hedge funds. Agecroft sees widespread use, Hedge Fund Insight sees very limited use of social media by large hedge fund groups. So it was interesting to see the following on Twitter. Winton Capital sponsored […] Read more »
Attention Hedge Fund Managers: Open Your Mouth!
By JD David, COO Meyler Capital Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »
Quotation Of the Day – from Rohit Bhargava
By Simon Kerr, Publisher of Hedge Fund Insight Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much. It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »
10 Marketing Tips For People Who Don’t Have Time To Market
By Kyle Dunn, Meyler Capital Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital. 1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »
Hedge Funds Looking Down Madison Avenue
From Peppercomm www.walekpeppercomm.com Read more »
Social Media Is No Longer Optional, Even For Managers Of Private Funds
By Krysten Merriman, Marketing Director of Meyler Capital We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »