By George Alexander* There are number of ways to deploy resources for marketing in a new hedge fund. Here experienced hedge fund COO George Alexander explains some of his decision making in using in-house marketing capability and some of the options to out-source getting to the right investors. We have only one marketing executive, and it […] Read more »
Co-Opting Marketing Resources for Hedge Funds – Part One
Murano Systems, A Lead Generator In one of the coincidences that inspire, recently two aspects of hedge fund marketing came into view. The first was coming across a small hedge fund using Murano Systems, and the second was a White Paper on the different types of hedge fund investors from Merlin Securities. The Merlin paper […] Read more »