A Q&A With Jane Halsey Celebrating 20 Years Of Roundtable Forum

Roundtable Forum lead article

By Simon Kerr, Publisher of HFI     What were the circumstances for you setting up your first Roundtable Forum? The first Forum was held in New York in May of 1999.  It was actually a bit of an experiment.  At the time, I was a 3rd party marketer and the conference circuit was tiring and getting […] Read more »

A Good Hedge Fund CRM Drives Fund Raising

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By Alan Underdown, Managing Director for Satuit Technologies EMEA   In today’s competitive fund raising environment the majority of hedge funds and alternative asset managers recognise that CRM is a key investment. It supports not just day-to-day investor relations, sales, marketing, and compliance processes but it is also a strategic investment in the firm’s business, […] Read more »

Marshalling Marketing Resources In New Hedge Funds

By George Alexander* There are number of ways to deploy resources for marketing in a new hedge fund. Here experienced hedge fund COO George Alexander explains some of his decision making in using in-house marketing capability and some of the options to out-source getting to the right investors.    We have only one marketing executive, and it […] Read more »

Ramp Up Your CRM’s Effectiveness With These 10 Steps

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By Alan Underdown, Managing Director – Europe, Satuit Technologies   OVERVIEW: In today’s intense capital raising landscape the majority of hedge funds and alternative asset managers now recognise that CRM is a key investment. It supports not just day-to-day investor relations, sales, marketing, relationship management and compliance processes but it is also a strategic investment […] Read more »

10 Marketing Tips For People Who Don’t Have Time To Market

By Kyle Dunn, Meyler Capital   Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital.   1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »

Co-Opting Marketing Resources for Hedge Funds – Part One

Murano Systems, A Lead Generator In one of the coincidences that inspire, recently two aspects of hedge fund marketing came into view. The first was coming across a small hedge fund using Murano Systems, and the second was a White Paper on the different types of hedge fund investors from Merlin Securities. The Merlin paper […] Read more »