The Power of the Brand Important for Hedge Funds, Even New Ones

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By Robin Eggar, Principal of MBD Communications   A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »

Attention Hedge Fund Managers: Open Your Mouth!

By JD David,  COO Meyler Capital   Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »

Top Alternative Investment Trends for 2015

By David Frank, CEO & Managing Partner, Stonehaven, LLC   Over Stonehaven’s 14 year history we have witnessed and played a role in many shifting dynamics across the alternative investment industry. We are well-positioned in the marketplace to see trends with a 26 person platform representing over 20 asset managers to the global investment community. […] Read more »

Social Media Is No Longer Optional, Even For Managers Of Private Funds

By Krysten Merriman, Marketing Director of Meyler Capital   We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »

Writing A Hedge Fund Marketing Plan

By Kyle Dunn, President and CEO of Meyler Capital   I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »

Follow The Leader: Thought Leadership As A Practice

By Diane Harrison, Panegyric Marketing One of the better business magazines offering learning, guidance, and innovation can also take credit for coining the phrase ‘thought leadership.’ Booz Allen Hamilton’s Strategy + Business editor Joel Kurtzman named a select group of industry innovators who contributed insights in a series of interviews in the magazine as ’thought […] Read more »

Think Before You Speak: Creating Maximum Impact

By Diane Harrison, Panegyric Marketing   A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message.  Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »

The JOBS Act – has it made an impact?

By Shane Brett, Founder of Global Perspectives   Background Last September the much anticipated JOBS Act became law in the United States. The intention of the act was to make it easier for small businesses to raise funding in the US. An unintended consequence of that act was that it also lifted the long standing […] Read more »