Current UK Legal and Regulatory Issues for US Fund Managers

From Claire Cummings, of Cummings Law     Introduction The two major topics for US managers wishing to manage or market funds in the UK from a legal and regulatory perspective are currently MiFID II and the AIFMD. Although the rules of both Directives generally apply to EU managers based in the EU, they are likely […] Read more »

Hedge Fund Reports But Not Subscriptions By Mobile Phone

By Hedge Fund Insight staff   Hedge Fund Insight has given attention to digital commerce and communication as they relate to hedge funds. The latest summation of internet trends captured in the infographic below from vpnMentor raises a few prompts for hedge fund marketers. Manager letters are quite likely to be read via a smartphone – […] Read more »

Are Financial Predictions Too Risky To Put In Manager Letters?

By Susan Weiner, CFA of InvestmentWriting.com   Is it a bad idea to make predictions in your investment commentary because clients will slam you when you’re wrong? Whenever you make predictions, you run the risk of being wrong. But being wrong isn’t a problem, in my mind, if your prediction reflects good thinking. Moreover, think […] Read more »

Hedge Fund Groups Still Largely Ignoring Social Media Opportunities

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From Peppercomm   Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »

The Power of the Brand Important for Hedge Funds, Even New Ones

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By Robin Eggar, Principal of MBD Communications   A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »

TopTurn Capital Interview

TopTurn Capital has had a radical makeover for a hedge fund firm. It was formerly plain-old Darchuck Stewart Asset  Management. But the owners Dan Darchuck and Greg Stewart had eureka moment under the tutelage of marketing and branding specialists Meyler Capital. Since then the firm has been re-branded with a strong, memorable identity rooted in […] Read more »

Attention Hedge Fund Managers: Open Your Mouth!

By JD David,  COO Meyler Capital   Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »

Marketing Hedge Funds in Switzerland – a Swiss Representative’s Experience

By Anne-Cathrine Frogg Spadola, Managing Partner at Hugo Fund Services SA     On June 5 2014, we contributed an article to Hedge Fund Insight: “The New Rules For Distribution of Funds in Switzerland.” Thirteen months later it is interesting to take a look at how the new Swiss rules have been adopted by market […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »