From The PwC/AIMA Global Alternatives Distribution Survey 2018 Hedge Funds are very low key and infrequent users of social media, as Hedge Fund Insight has shown before*. This is nicely illustrated in the PwC/AIMA Global Alternatives Distribution Survey 2018, that contains the following graphic. The Survey reveals that social media rank at the same level […] Read more »
Winton Pays For Twitter Profile Raising
By Hedge Fund Insight staff There has been a difference of opinion on the use of social media by hedge funds. Agecroft sees widespread use, Hedge Fund Insight sees very limited use of social media by large hedge fund groups. So it was interesting to see the following on Twitter. Winton Capital sponsored […] Read more »
Hedge Fund Reports But Not Subscriptions By Mobile Phone
By Hedge Fund Insight staff Hedge Fund Insight has given attention to digital commerce and communication as they relate to hedge funds. The latest summation of internet trends captured in the infographic below from vpnMentor raises a few prompts for hedge fund marketers. Manager letters are quite likely to be read via a smartphone – […] Read more »
Hedge Fund Groups Still Largely Ignoring Social Media Opportunities
From Peppercomm Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »
Hedge Funds Looking Down Madison Avenue
From Peppercomm www.walekpeppercomm.com Read more »
Social Media Is No Longer Optional, Even For Managers Of Private Funds
By Krysten Merriman, Marketing Director of Meyler Capital We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »