More than the Money: Seven Steps to Protect Your Firm from the Fallout of a Cyberattack

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By Constance N. Hubbell, President, The Hubbell Group, Inc.   Asked why he robbed banks, legendary bandit Willie Sutton said, “Because that’s where the money is.” Today, many criminals steal with laptops, not guns, but they still go where the money is, and – with $3 trillion in assets under management[1] – hedge funds are […] Read more »

Hedge Fund Groups Still Largely Ignoring Social Media Opportunities

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From Peppercomm   Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »

Hedge Funds and Public Relations – The CitySavvy Perspective

By Henrietta Hirst, Director of CitySavvy This is an extract from the forthcoming book “Setting Up A Hedge Fund  In Europe” to be published by Hedge Fund Insight shortly. The additional content for this chapter includes a section on how to select the right PR.   S1.Introduction S2. What a PR Company Does For a Hedge […] Read more »

SEC Proposes Disclosure of Use of Social Media by HF Firms and Individuals

By Michelle Jones,  Senior Editor at ValueWalk   As social media rises in popularity, much of Wall Street, including Hedge Funds and registered investment advisors (RIAs), is turning to Twitter Inc, Facebook Inc and other social networks to share information. Unfortunately most people view social media as very casual in nature, but regulators don’t see […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »

10 Marketing Tips For People Who Don’t Have Time To Market

By Kyle Dunn, Meyler Capital   Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital.   1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »

Social Media Is No Longer Optional, Even For Managers Of Private Funds

By Krysten Merriman, Marketing Director of Meyler Capital   We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »

Stock and Futures Sentiment from Social Media and News Analysis

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By Bill Dennis, CEO of EOTPRO Developments Inc.   This article will discuss social media and news analytics sentiment for short term intraday trading.  We will outline our experience surrounding both data sets and highlight some common challenges that users may experience when incorporating this data into their workflow. Finally, we will explain how we […] Read more »

The Twitterati on Hedge Fund Advertising Post JOBS Act

Twitter users took to social media to offer a humorous look at what to expect now that the Securities and Exchange Commission decided to lift a long-standing ban on marketing and promoting private funds. Here is a selection of the offerings:   Barry Ritholtz ‏@ritholtz 10 Jul Sometimes you feel like a derivative re-hypothecated security, […] Read more »