The JOBS Act – has it made an impact?

By Shane Brett, Founder of Global Perspectives   Background Last September the much anticipated JOBS Act became law in the United States. The intention of the act was to make it easier for small businesses to raise funding in the US. An unintended consequence of that act was that it also lifted the long standing […] Read more »

Elevated Expectations of Hedge Fund Advertising Come Down To Earth

From StreetID There has been a lot of hype for the JOBS Act and the changes it could bring to the hedge fund community. Many had high hopes for the act, which would allow hedge funds to advertise. But when the rules were put into place in September 2013, investors could barely tell the difference. […] Read more »

Five Hedge Fund Surprises For 2014

By Donald A. Steinbrugge, CFA, Managing Partner Agecroft Partners Each year, Agecroft Partners predicts the top hedge fund industry trends through their contact with more than 2,000 institutional investors and 300 hedge fund organizations. Because the hedge fund industry is very dynamic and constantly changing, it is important for firms to anticipate what changes are […] Read more »

Brand Building Opportunities for Hedge Funds with the NextGen of Family Wealth

From StreetID   Now that hedge funds are allowed to market their businesses, many are wondering when the first hedge fund commercial will appear on television. April Rudin, a financial services marketing strategist and digital media expert, believes that hedge fund marketing is more than a 30-second spot on CNBC. When talking to fund managers during a […] Read more »

For Some Time Only Outlier Hedge Funds Will Advertise

From StreetID For more than a year, Wall Street watchers have been hyping the JOBS (Jumpstart Our Business Startups) Act as a significant piece of legislation. Many experts said that it could lead to new firms in the financial sector. Others anticipated a transformation within the hedge fund industry. Some believed that it would foster the creation of new jobs. Ron […] Read more »

Hedge Fund Marketing Jobs from JOBS Act Implementation

From StreetID On September 23, 2013, the long-awaited JOBS Act rules will finally go into effect. From that point forward, hedge fund managers will finally be able to advertise in the United States. Mitch Ackles, the President of the Hedge Fund Association and the CEO of Hedge Fund PR, has been a big supporter of this transition since the day […] Read more »

Strings Attached to Hedge Fund Ad Rule

By Stephen Bornstein, of Wall Street Counsel Getting ready to advertise your hedge fund or private equity fund when the new SEC ad rule goes into effect in a few months?  Here are a couple of things you should know. First, you may not be able to charge performance fees to investors who merely satisfy the […] Read more »

Hedge Fund Marketing Using the Internet

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By Mauro D’Andrea, and Simon Kerr   Statistics are some of most powerful tools in the marketing world. Write a statement, and everyone who reads it will think it’s just your opinion (or your experience). Add stats to that statement and everyone will recognize what you said as an objective truth. Stats are very powerful […] Read more »

Three Things Every Hedge Fund Must Know About Marketing In The Post JOBS Act Era

From   Are financial institutions — namely hedge funds — prepared to market themselves to investors when the JOBS Act rules are issued in the next six to 12 months? Will Thompson, co-founder and CEO of HedgeComm (a marketing and PR agency that focuses on the alternative investment industry), has found that few hedge funds have […] Read more »

Review of Hedge Funds in 2012

By Charles Gubert, Editor of COOConnect Here is our take on what happened in 2012, and the clues we picked up as to what hedge fund COOs can look forward to over the next 12 months.  In the spirit of the season, and to make it a bit harder for ourselves, we decided to restrict […] Read more »