Winton Pays For Twitter Profile Raising

By Hedge Fund Insight staff

There has been a difference of opinion on the use of social media by hedge funds. Agecroft sees widespread use, Hedge Fund Insight sees very limited use of social media by large hedge fund groups.  So it was interesting to see the following on Twitter.

Winton Capital sponsored their Twitter account to the top of the page as a suggestion of an account to be followed. Standard Life Investments came up on the same (sponsored/promoted) basis. Winton Capital has UCITS versions of its’ products.

#LateAdopters #BetterLateThanNever #ReluctantMarketers #RetailProductsAvailable

related content:

Hedge Fund Groups Still Largely Ignoring Social Media Opportunities (March 2016)

Social Media Is No Longer Optional, Even For Managers Of Private Funds (Oct 2014)

Top Hedge Funds Not Yet Engaged With Social Media For Brand Building (Dec 2013)