By Diane Harrison, principal of Panegyric Marketing While watching the recent Congressional Benghazi hearings drone along at a glacial pace, it seemed that the verbal maneuverings and utter lack of candidness bore an eerie resemblance to the spin-doctoring that managers sometimes fall prey to as a defensive mechanism when asked tough questions by investors. […] Read more »
The Power of the Brand Important for Hedge Funds, Even New Ones
By Robin Eggar, Principal of MBD Communications A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »
TopTurn Capital Interview
TopTurn Capital has had a radical makeover for a hedge fund firm. It was formerly plain-old Darchuck Stewart Asset Management. But the owners Dan Darchuck and Greg Stewart had eureka moment under the tutelage of marketing and branding specialists Meyler Capital. Since then the firm has been re-branded with a strong, memorable identity rooted in […] Read more »
5 SNAFUs To Avoid With Investors
By Diane Harrison, principal of Panegyric Marketing Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »
Attention Hedge Fund Managers: Open Your Mouth!
By JD David, COO Meyler Capital Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »
Quotation Of the Day – from Rohit Bhargava
By Simon Kerr, Publisher of Hedge Fund Insight Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much. It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »
Emerging Hedge Fund Managers’ Time Balancing Act
By Vincent Sarullo, Tower Fund Services, and Hedge Fund Insight staff AUM is the lifeblood of the investment management business and competition for assets is fierce. To grow AUM can be the single most difficult aspect of running a hedge fund business. Most small hedge funds are operated by former portfolio managers, traders or […] Read more »
10 Marketing Tips For People Who Don’t Have Time To Market
By Kyle Dunn, Meyler Capital Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital. 1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »
Hedge Funds Looking Down Madison Avenue
From Peppercomm www.walekpeppercomm.com Read more »
Five Quotations From The Hedge Fund Industry You Won’t Read In 2015
From Hedge Fund Insight staff Read more »