The Power of the Brand Important for Hedge Funds, Even New Ones

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By Robin Eggar, Principal of MBD Communications   A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »

TopTurn Capital Interview

TopTurn Capital has had a radical makeover for a hedge fund firm. It was formerly plain-old Darchuck Stewart Asset  Management. But the owners Dan Darchuck and Greg Stewart had eureka moment under the tutelage of marketing and branding specialists Meyler Capital. Since then the firm has been re-branded with a strong, memorable identity rooted in […] Read more »

5 SNAFUs To Avoid With Investors

By Diane Harrison, principal of Panegyric Marketing   Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »

Attention Hedge Fund Managers: Open Your Mouth!

By JD David,  COO Meyler Capital   Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »

Emerging Hedge Fund Managers’ Time Balancing Act

By Vincent Sarullo,  Tower Fund Services, and Hedge Fund Insight staff   AUM is the lifeblood of the investment management business and competition for assets is fierce. To grow AUM can be the single most difficult aspect of running a hedge fund business. Most small hedge funds are operated by former portfolio managers, traders or […] Read more »

10 Marketing Tips For People Who Don’t Have Time To Market

By Kyle Dunn, Meyler Capital   Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital.   1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »

What Do Running A Sawmill And Managing A Systematic Hedge Fund Have In Common?

By Kyle Dunn, Meyler Capital   Most that manage money have never worked in a high-tech, modern sawmill. I have. They are efficient, high tech, and fast. Four-foot diameter trees are reduced to 2x4s in minutes, waste product is chipped and sold to make paper or energy, and lasers are everywhere. It really is impressive. […] Read more »