A Q&A With Jane Halsey Celebrating 20 Years Of Roundtable Forum

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By Simon Kerr, Publisher of HFI     What were the circumstances for you setting up your first Roundtable Forum? The first Forum was held in New York in May of 1999.  It was actually a bit of an experiment.  At the time, I was a 3rd party marketer and the conference circuit was tiring and getting […] Read more »

Plea to HF Managers – No More Double-Speak Please!

By Diane Harrison, principal of Panegyric Marketing   While watching the recent Congressional Benghazi hearings drone along at a glacial pace, it seemed that the verbal maneuverings and utter lack of candidness bore an eerie resemblance to the spin-doctoring that managers sometimes fall prey to as a defensive mechanism when asked tough questions by investors. […] Read more »

The Power of the Brand Important for Hedge Funds, Even New Ones

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By Robin Eggar, Principal of MBD Communications   A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »

5 SNAFUs To Avoid With Investors

By Diane Harrison, principal of Panegyric Marketing   Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »

Attention Hedge Fund Managers: Open Your Mouth!

By JD David,  COO Meyler Capital   Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »

10 Marketing Tips For People Who Don’t Have Time To Market

By Kyle Dunn, Meyler Capital   Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital.   1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »

What Do Running A Sawmill And Managing A Systematic Hedge Fund Have In Common?

By Kyle Dunn, Meyler Capital   Most that manage money have never worked in a high-tech, modern sawmill. I have. They are efficient, high tech, and fast. Four-foot diameter trees are reduced to 2x4s in minutes, waste product is chipped and sold to make paper or energy, and lasers are everywhere. It really is impressive. […] Read more »

Writing A Hedge Fund Marketing Plan

By Kyle Dunn, President and CEO of Meyler Capital   I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »

Think Before You Speak: Creating Maximum Impact

By Diane Harrison, Panegyric Marketing   A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message.  Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »