Hedge Fund Reports But Not Subscriptions By Mobile Phone

By Hedge Fund Insight staff   Hedge Fund Insight has given attention to digital commerce and communication as they relate to hedge funds. The latest summation of internet trends captured in the infographic below from vpnMentor raises a few prompts for hedge fund marketers. Manager letters are quite likely to be read via a smartphone – […] Read more »

Are Financial Predictions Too Risky To Put In Manager Letters?

By Susan Weiner, CFA of InvestmentWriting.com   Is it a bad idea to make predictions in your investment commentary because clients will slam you when you’re wrong? Whenever you make predictions, you run the risk of being wrong. But being wrong isn’t a problem, in my mind, if your prediction reflects good thinking. Moreover, think […] Read more »

Plea to HF Managers – No More Double-Speak Please!

By Diane Harrison, principal of Panegyric Marketing   While watching the recent Congressional Benghazi hearings drone along at a glacial pace, it seemed that the verbal maneuverings and utter lack of candidness bore an eerie resemblance to the spin-doctoring that managers sometimes fall prey to as a defensive mechanism when asked tough questions by investors. […] Read more »

The Power of the Brand Important for Hedge Funds, Even New Ones

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By Robin Eggar, Principal of MBD Communications   A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »

5 SNAFUs To Avoid With Investors

By Diane Harrison, principal of Panegyric Marketing   Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »

Attention Hedge Fund Managers: Open Your Mouth!

By JD David,  COO Meyler Capital   Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »

Quotation Of the Day – from Rohit Bhargava

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By Simon Kerr, Publisher of Hedge Fund Insight   Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much.  It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »

Writing A Hedge Fund Marketing Plan

By Kyle Dunn, President and CEO of Meyler Capital   I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »

Think Before You Speak: Creating Maximum Impact

By Diane Harrison, Panegyric Marketing   A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message.  Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »

Investors Should Carry Out Their Own Research On Smaller Hedge Fund Managers

By Donald A. Steinbrugge,Managing Partner Agecroft Partners, LLC   Average hedge fund performance has been mediocre at best over the past five years, which is not surprising because most of the asset flows have been concentrated in a small percentage of firms with the largest assets under management. Many of these firms have morphed into […] Read more »