Incisive Views from Professionals
By Robin Eggar, Principal of MBD Communications A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »
TopTurn Capital has had a radical makeover for a hedge fund firm. It was formerly plain-old Darchuck Stewart Asset Management. But the owners Dan Darchuck and Greg Stewart had eureka moment under the tutelage of marketing and branding specialists Meyler Capital. Since then the firm has been re-branded with a strong, memorable identity rooted in […] Read more »
By JD David, COO Meyler Capital Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »
By Anne-Cathrine Frogg Spadola, Managing Partner at Hugo Fund Services SA On June 5 2014, we contributed an article to Hedge Fund Insight: “The New Rules For Distribution of Funds in Switzerland.” Thirteen months later it is interesting to take a look at how the new Swiss rules have been adopted by market […] Read more »
By Simon Kerr, Publisher of Hedge Fund Insight Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much. It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »
By Kyle Dunn, Meyler Capital Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital. 1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »
From Peppercomm www.walekpeppercomm.com Read more »
By Kyle Dunn, Meyler Capital Most that manage money have never worked in a high-tech, modern sawmill. I have. They are efficient, high tech, and fast. Four-foot diameter trees are reduced to 2x4s in minutes, waste product is chipped and sold to make paper or energy, and lasers are everywhere. It really is impressive. […] Read more »
By Krysten Merriman, Marketing Director of Meyler Capital We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »
By Kyle Dunn, President and CEO of Meyler Capital I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »