By Kyle Dunn, Meyler Capital Most that manage money have never worked in a high-tech, modern sawmill. I have. They are efficient, high tech, and fast. Four-foot diameter trees are reduced to 2x4s in minutes, waste product is chipped and sold to make paper or energy, and lasers are everywhere. It really is impressive. […] Read more »
Social Media Is No Longer Optional, Even For Managers Of Private Funds
By Krysten Merriman, Marketing Director of Meyler Capital We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »
How European Alts Managers Can Target The Market for ’40 Act Funds
By Philip Masterson, Senior Vice President and Managing Director at SEI Investment Manager Services The $15.7 trillion United States mutual fund market represents a huge opportunity, in theory, for enterprising European alternative investment managers to bring differentiated strategies to an investor base thirsty for new ideas and solutions. These investors range from sophisticated institutions, […] Read more »
Today’s Top 5 Compliance Issues For Hedge Funds
By Martin Herriot, Managing Director at Newgate Compliance It has been a challenging few years for the European hedge fund industry following the financial crisis and the European regulators attempts to revolutionise the regulatory regime for supervising the industry. From a UK compliance perspective we see the top issues falling under two headings – […] Read more »
Writing A Hedge Fund Marketing Plan
By Kyle Dunn, President and CEO of Meyler Capital I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »
PODCAST 5 – RWC Talk About Marketing And Doubling Their Assets
An interview with CEO DAN MANNIX and Head of Sales JAMES TOLLEMACHE of RWC Partners The interview focuses on sales and marketing and the consequences and causes of firmwide growth Clicking this link opens the podcast in a new window/player, (or alternatively save the file using the “save as” command). The interview lasts 31 […] Read more »
Seven Things To Do To Improve Hedge Fund Marketing Material
By Chris Nutt, founding partner of Investor Communications Sometimes it can be difficult to express your thoughts clearly in writing, particularly if you are pressed for time. Yet precise written communications are essential for all hedge fund managers seeking to build a professional reputation and raise capital. When your presentations, factsheets, performance updates […] Read more »
Follow The Leader: Thought Leadership As A Practice
By Diane Harrison, Panegyric Marketing One of the better business magazines offering learning, guidance, and innovation can also take credit for coining the phrase ‘thought leadership.’ Booz Allen Hamilton’s Strategy + Business editor Joel Kurtzman named a select group of industry innovators who contributed insights in a series of interviews in the magazine as ’thought […] Read more »
Think Before You Speak: Creating Maximum Impact
By Diane Harrison, Panegyric Marketing A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message. Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »
Investors Should Carry Out Their Own Research On Smaller Hedge Fund Managers
By Donald A. Steinbrugge,Managing Partner Agecroft Partners, LLC Average hedge fund performance has been mediocre at best over the past five years, which is not surprising because most of the asset flows have been concentrated in a small percentage of firms with the largest assets under management. Many of these firms have morphed into […] Read more »