By William Battersby, Asset Dynamics Ltd. The marketer’s life revolves around presentations –planning them, making them, arranging them and updating them. The marketer’s tool is almost universally PowerPoint. Whether delivering a lecture to a hall of 500 people, or a one on one briefing, the marketer rarely risks any meeting without having something produced […] Read more »
The JOBS Act – has it made an impact?
By Shane Brett, Founder of Global Perspectives Background Last September the much anticipated JOBS Act became law in the United States. The intention of the act was to make it easier for small businesses to raise funding in the US. An unintended consequence of that act was that it also lifted the long standing […] Read more »
An Allocators View Of An Effective First Meeting For Hedge Fund Marketing
By Shaunak Amin & Joe Peta of Novus Partners, INC. “Bud Fox, I look at a hundred deals a day. I choose one.” –Gordon Gekko, after a pitch from a prospective broker Despite the hilariously outdated technology props and some extinct jargon, Oliver Stone’s Wall Street is still revered by financial industry insiders. Even today, […] Read more »
Elevated Expectations of Hedge Fund Advertising Come Down To Earth
From StreetID There has been a lot of hype for the JOBS Act and the changes it could bring to the hedge fund community. Many had high hopes for the act, which would allow hedge funds to advertise. But when the rules were put into place in September 2013, investors could barely tell the difference. […] Read more »
Five Hedge Fund Surprises For 2014
By Donald A. Steinbrugge, CFA, Managing Partner Agecroft Partners Each year, Agecroft Partners predicts the top hedge fund industry trends through their contact with more than 2,000 institutional investors and 300 hedge fund organizations. Because the hedge fund industry is very dynamic and constantly changing, it is important for firms to anticipate what changes are […] Read more »
Top Hedge Funds Not Yet Engaged With Social Media For Brand Building
By Simon Kerr, Publisher of Hedge Fund Insight When at last the SEC ruled in July that the 80-odd year old ban on general solicitation and advertising of private placements was lifted there was much prognostication on what that could mean for hedge funds. Already 40 Act Funds were being run by hedge fund management […] Read more »
10 Things You need To Know About Hedge Fund Marketing Content
By Brenna Hardman, CEO of Buy Side Design Hedge funds can now advertise. As the long-time SEC ban on hedge fund solicitation is retired and hedge funds capitalize on the JOBS Act, hedge fund managers should keep the following in mind: 1. Good design pays off. A 2004 study by the Design Council in the UK showed […] Read more »
Chart Of The Day – Operating Margins Across Hedge Fund AUM Range
By Hedge Fund Insight staff Today’s Chart Of The Day comes from the Citi Prime Finance 2013 Business Expense Benchmark Survey released this week. We have known for some time that the balance of supply and demand post 2009 has been such that it has meant that hedge funds, even very well known and large […] Read more »
To Succeed Hedge Funds Need Strength In Three Areas
From StreetID According to Donald A. Steinbrugge, a Managing Partner at hedge fund consulting and marketing firm Agecroft Partners, a big trend in the hedge fund industry is that large managers still have an advantage over their smaller competitors. “One trend that has been fairly consistent since 2008 is that money continues to flow to […] Read more »
Brand Building Opportunities for Hedge Funds with the NextGen of Family Wealth
From StreetID Now that hedge funds are allowed to market their businesses, many are wondering when the first hedge fund commercial will appear on television. April Rudin, a financial services marketing strategist and digital media expert, believes that hedge fund marketing is more than a 30-second spot on CNBC. When talking to fund managers during a […] Read more »