5 SNAFUs To Avoid With Investors

By Diane Harrison, principal of Panegyric Marketing   Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »

Writing A Hedge Fund Marketing Plan

By Kyle Dunn, President and CEO of Meyler Capital   I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »

Seven Things To Do To Improve Hedge Fund Marketing Material

By Chris Nutt, founding partner of Investor Communications   Sometimes it can be difficult to express your thoughts clearly in writing, particularly if you are pressed for time. Yet precise written communications are essential for all hedge fund managers seeking to build a professional reputation and raise capital.   When your presentations, factsheets, performance updates […] Read more »

Think Before You Speak: Creating Maximum Impact

By Diane Harrison, Panegyric Marketing   A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message.  Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »

Top Five Things To Put In Your Hedge Fund Presentation

By William Battersby, Asset Dynamics Ltd.   The marketer’s life revolves around presentations –planning them, making them, arranging them and updating them.  The marketer’s tool is almost universally PowerPoint.  Whether delivering a lecture to a hall of 500 people, or a one on one briefing, the marketer rarely risks any meeting without having something produced […] Read more »

10 Things You need To Know About Hedge Fund Marketing Content

By Brenna Hardman,  CEO of Buy Side Design Hedge funds can now advertise. As the long-time SEC ban on hedge fund solicitation is retired and hedge funds capitalize on the JOBS Act, hedge fund managers should keep the following in mind: 1. Good design pays off. A 2004 study by the Design Council in the UK showed […] Read more »