By Diane Harrison, Panegyric Marketing A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message. Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »
The JOBS Act – has it made an impact?
By Shane Brett, Founder of Global Perspectives Background Last September the much anticipated JOBS Act became law in the United States. The intention of the act was to make it easier for small businesses to raise funding in the US. An unintended consequence of that act was that it also lifted the long standing […] Read more »
Elevated Expectations of Hedge Fund Advertising Come Down To Earth
From StreetID There has been a lot of hype for the JOBS Act and the changes it could bring to the hedge fund community. Many had high hopes for the act, which would allow hedge funds to advertise. But when the rules were put into place in September 2013, investors could barely tell the difference. […] Read more »
Brand Building Opportunities for Hedge Funds with the NextGen of Family Wealth
From StreetID Now that hedge funds are allowed to market their businesses, many are wondering when the first hedge fund commercial will appear on television. April Rudin, a financial services marketing strategist and digital media expert, believes that hedge fund marketing is more than a 30-second spot on CNBC. When talking to fund managers during a […] Read more »
A Creative Way to Build a Hedge Fund Brand Name – Broadwalk Asset Management
By Simon Kerr, Publisher of Hedge Fund Insight I was listening to trader trainer Michael Martin interview Jim Rogers on his excellent website (http://martinkronicle.com/), and I heard Jimmy Rogers say that investors should stay with what they know and are interested in. In working with portfolio managers I often ask them which sectors or types […] Read more »