Incisive Views from Professionals
By Robin Eggar, Principal of MBD Communications A few weeks ago Volkswagen’s brand was valued at $31 billion. Now apparently it is worth a mere $21 billion. How – beyond the opportunity for shorting VW stock or having to explain away the 30% fall in the share price in this month’s investor newsletter – […] Read more »
TopTurn Capital has had a radical makeover for a hedge fund firm. It was formerly plain-old Darchuck Stewart Asset Management. But the owners Dan Darchuck and Greg Stewart had eureka moment under the tutelage of marketing and branding specialists Meyler Capital. Since then the firm has been re-branded with a strong, memorable identity rooted in […] Read more »
By Diane Harrison, principal of Panegyric Marketing Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »
By JD David, COO Meyler Capital Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »
By Anne-Cathrine Frogg Spadola, Managing Partner at Hugo Fund Services SA On June 5 2014, we contributed an article to Hedge Fund Insight: “The New Rules For Distribution of Funds in Switzerland.” Thirteen months later it is interesting to take a look at how the new Swiss rules have been adopted by market […] Read more »
By Michelle Jones, Senior Editor at ValueWalk As social media rises in popularity, much of Wall Street, including Hedge Funds and registered investment advisors (RIAs), is turning to Twitter Inc, Facebook Inc and other social networks to share information. Unfortunately most people view social media as very casual in nature, but regulators don’t see […] Read more »
By Simon Kerr, Publisher of Hedge Fund Insight Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much. It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »
By Vincent Sarullo, Tower Fund Services, and Hedge Fund Insight staff AUM is the lifeblood of the investment management business and competition for assets is fierce. To grow AUM can be the single most difficult aspect of running a hedge fund business. Most small hedge funds are operated by former portfolio managers, traders or […] Read more »
By Kyle Dunn, Meyler Capital Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital. 1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »
By David Frank, CEO & Managing Partner, Stonehaven, LLC Over Stonehaven’s 14 year history we have witnessed and played a role in many shifting dynamics across the alternative investment industry. We are well-positioned in the marketplace to see trends with a 26 person platform representing over 20 asset managers to the global investment community. […] Read more »