Social Media Is No Longer Optional, Even For Managers Of Private Funds

By Krysten Merriman, Marketing Director of Meyler Capital   We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »

Top Hedge Funds Not Yet Engaged With Social Media For Brand Building

By Simon Kerr, Publisher of Hedge Fund Insight When at last the SEC ruled in July that the 80-odd year old ban on general solicitation and advertising of private placements was lifted there was much prognostication on what that could mean for hedge funds. Already 40 Act Funds were being run by hedge fund management […] Read more »

Hedge Fund Marketing Using the Internet

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By Mauro D’Andrea, and Simon Kerr   Statistics are some of most powerful tools in the marketing world. Write a statement, and everyone who reads it will think it’s just your opinion (or your experience). Add stats to that statement and everyone will recognize what you said as an objective truth. Stats are very powerful […] Read more »