By Charles Gubert, Editor of COOConnect Here is our take on what happened in 2012, and the clues we picked up as to what hedge fund COOs can look forward to over the next 12 months. In the spirit of the season, and to make it a bit harder for ourselves, we decided to restrict […] Read more »
HF Marketing – Impact of Alternative Investment Fund Managers Directive
By Selina Sagayam and Lauren Dunford of Gibson Dunn The FSA published the first part of its long-awaited consultation paper “CP 12/32 Implementation of the Alternative Investment Fund Managers Directive (“AIFMD“) Part 1” on the 12th of November. Below is an extract about marketing and AIFs from Gibson Dunn’s alert. The alert also addressed valuation, […] Read more »
Truth and Marketers
“I’m convinced that a lot of marketers are too smart for their own good: we think that truth is this fungible concept. That it is really relative, dependent on time, circumstance, and people. For a lot of marketers it is “truthiness” – it is what you think, it is what you believe, rather than an […] Read more »
Cautious Welcome For JOBS Act Proposals
Henrietta Hirst, Managing Director of Parex PR New rules under the proposed JOBS Act are expected to bring dramatic changes to the marketing of hedge funds in the United States. When President Obama signed the JOBS Act in April this year he brought the hedge fund industry one step closer to a relaxation on […] Read more »
Co-Opting Marketing Resources for Hedge Funds – Part One
Murano Systems, A Lead Generator In one of the coincidences that inspire, recently two aspects of hedge fund marketing came into view. The first was coming across a small hedge fund using Murano Systems, and the second was a White Paper on the different types of hedge fund investors from Merlin Securities. The Merlin paper […] Read more »