By Ole Rollag, Managing Principal of Murano Systems Ltd
- Chromic RSP will help investors access funds outside of the AIFMD scope and will potentially change the dynamics of fund distribution.
- Funds now getting mailed enquiries from investors via Chromic RSP will make the sales process very efficient and help investors discover funds that they are truly interested in.
- Chromic RSP creates a button in the service provider’s email that allows investors to connect with funds that they may not know about.
- Murano (and other service providers) play a crucial role in how an investor discovers funds.
“We think that ultimately, Chromic will open the European investor doors to US fund managers.”
Murano has now launched the Chromic Reverse Solicitation Process (“Chromic RSP”, US Pat. Pending) system that enables investors and fund managers to comply with the AIFMD reverse solicitation conditions. Chromic is an important tool to assist in the documentation process.
Chromic enables investors to receive information directly from fund managers. In this simple process, the system sends an email to the investor detailing the characteristics of a fund or funds that are potentially suitable. This email contains a button which, when clicked, will generate an email that is sent on behalf of the investor (i.e. from the investor’s email address) to the fund manager requesting information.
Chromic helps all three parties: 1. Sourcing good managers is a constant challenge for the investor and this allows them to access funds that would otherwise be put off by the private placement regulations. 2. Fund managers benefit because the sales process becomes much simpler. Investors now have a way of coming to them and only do so when they are interested. 3. Service providers are able to provide a useful tool that aids in the compliance of the new regulations and establish a framework for them to offer reverse solicitation to their client.
Ole Rollag, Murano’s Managing Principal said: “The release of this new program was largely a response to the recent regulatory developments within the EU. Regulation regarding reverse solicitation and the like has prompted lots of concern. We think this is a very innovative and simple solution to help all parties comply with the AIFMD and the
reverse solicitation process.”
Ole adds, “We would love to license this process to other ‘non-agent’ service providers in order to help standardise.”
For Further information, please contact Amy Davies.
+44 203 405 3388