By Vincent Sarullo, Tower Fund Services, and Hedge Fund Insight staff AUM is the lifeblood of the investment management business and competition for assets is fierce. To grow AUM can be the single most difficult aspect of running a hedge fund business. Most small hedge funds are operated by former portfolio managers, traders or […] Read more »
10 Marketing Tips For People Who Don’t Have Time To Market
By Kyle Dunn, Meyler Capital Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital. 1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »
Social Media Is No Longer Optional, Even For Managers Of Private Funds
By Krysten Merriman, Marketing Director of Meyler Capital We hear plenty of objections from asset managers about why they don’t think social media is relevant to their business. For example: “Our target market isn’t on social media.” Oh really? You may be surprised to hear that the fastest growing demographic on twitter is the […] Read more »