From The PwC/AIMA Global Alternatives Distribution Survey 2018 Hedge Funds are very low key and infrequent users of social media, as Hedge Fund Insight has shown before*. This is nicely illustrated in the PwC/AIMA Global Alternatives Distribution Survey 2018, that contains the following graphic. The Survey reveals that social media rank at the same level […] Read more »
Winton Pays For Twitter Profile Raising
By Hedge Fund Insight staff There has been a difference of opinion on the use of social media by hedge funds. Agecroft sees widespread use, Hedge Fund Insight sees very limited use of social media by large hedge fund groups. So it was interesting to see the following on Twitter. Winton Capital sponsored […] Read more »
Hedge Fund Reports But Not Subscriptions By Mobile Phone
By Hedge Fund Insight staff Hedge Fund Insight has given attention to digital commerce and communication as they relate to hedge funds. The latest summation of internet trends captured in the infographic below from vpnMentor raises a few prompts for hedge fund marketers. Manager letters are quite likely to be read via a smartphone – […] Read more »
Graphic of the Day: Ranking Sources of New Clients for Hedge Funds
From PwC/AIMA Today’s graphic comes from The Global Hedge Fund Distribution Survey 2015. The report is based on a survey in mid-2015 of 146 AIMA members which manage traditional hedge funds, or liquid alternative funds, or both. The respondents to the survey manage around $550 billion in hedge fund assets, or close to 20% of the […] Read more »
Hedge Fund Groups Still Largely Ignoring Social Media Opportunities
From Peppercomm Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »
Hedge Funds and Public Relations – The CitySavvy Perspective
By Henrietta Hirst, Director of CitySavvy This is an extract from the forthcoming book “Setting Up A Hedge Fund In Europe” to be published by Hedge Fund Insight shortly. The additional content for this chapter includes a section on how to select the right PR. S1.Introduction S2. What a PR Company Does For a Hedge […] Read more »
Attention Hedge Fund Managers: Open Your Mouth!
By JD David, COO Meyler Capital Late during just the second month on the job raising capital for a hedge fund, one of the managing partners called me and said: Hey, just a head’s up – looks like we are going to print a plus 7 or 8 this month! I clearly didn’t respond […] Read more »
SEC Proposes Disclosure of Use of Social Media by HF Firms and Individuals
By Michelle Jones, Senior Editor at ValueWalk As social media rises in popularity, much of Wall Street, including Hedge Funds and registered investment advisors (RIAs), is turning to Twitter Inc, Facebook Inc and other social networks to share information. Unfortunately most people view social media as very casual in nature, but regulators don’t see […] Read more »
Quotation Of the Day – from Rohit Bhargava
By Simon Kerr, Publisher of Hedge Fund Insight Content-driven marketing is a meme in professional marketing circles. Some marketers in finance have got it (see Baldwin Berges’ BD Insider) but in hedge fund land no-so-much. It seems to be acceptable for hedge fund managers to try to retain clients through content-driven marketing (for example […] Read more »
10 Marketing Tips For People Who Don’t Have Time To Market
By Kyle Dunn, Meyler Capital Yes, content marketing is a great idea, but you will never do it. Here are 10 things you can actually do that will have a direct impact on your ability to raise capital. 1. Respond Faster: Yes, that is it. You can’t “get to it later.” If you […] Read more »