Incisive Views from Professionals
By Simon Kerr, Publisher of HFI What were the circumstances for you setting up your first Roundtable Forum? The first Forum was held in New York in May of 1999. It was actually a bit of an experiment. At the time, I was a 3rd party marketer and the conference circuit was tiring and getting […] Read more »
By Diane Harrison, principal of Panegyric Marketing Leadership is the art of getting someone else to do something you want done because he wants to do it. ─Dwight D. Eisenhower A SNAFU is a borrowed term from the military, circa 1941, that refers to a Situation Normal All Fouled Up (except soldiers used a […] Read more »
By Kyle Dunn, President and CEO of Meyler Capital I offer the following in my attempt to help you think differently about the process of raising capital, which undoubtedly, some of you are already executing extremely well. But I suspect that a great deal of professionals in our industry are creating a PowerPoint deck […] Read more »
By Chris Nutt, founding partner of Investor Communications Sometimes it can be difficult to express your thoughts clearly in writing, particularly if you are pressed for time. Yet precise written communications are essential for all hedge fund managers seeking to build a professional reputation and raise capital. When your presentations, factsheets, performance updates […] Read more »
By Diane Harrison, Panegyric Marketing A t some point in every business, there comes a time when you need to sit down and engage in some introspective planning to create, refresh or fine-tune the marketing message. Most people who are successful in business are willing to spend whatever time, energy and resources are required […] Read more »
By William Battersby, Asset Dynamics Ltd. The marketer’s life revolves around presentations –planning them, making them, arranging them and updating them. The marketer’s tool is almost universally PowerPoint. Whether delivering a lecture to a hall of 500 people, or a one on one briefing, the marketer rarely risks any meeting without having something produced […] Read more »
By Brenna Hardman, CEO of Buy Side Design Hedge funds can now advertise. As the long-time SEC ban on hedge fund solicitation is retired and hedge funds capitalize on the JOBS Act, hedge fund managers should keep the following in mind: 1. Good design pays off. A 2004 study by the Design Council in the UK showed […] Read more »