By Hedge Fund Insight staff A group of hedge fund allocators and feeder fund marketers are all travelling by train to Lausanne for the same conference. The allocators of capital make a big deal out of making sure they each have their tickets, but the marketers report that they just had one of their number […] Read more »
Truth and Marketers
“I’m convinced that a lot of marketers are too smart for their own good: we think that truth is this fungible concept. That it is really relative, dependent on time, circumstance, and people. For a lot of marketers it is “truthiness” – it is what you think, it is what you believe, rather than an […] Read more »