You Need To Time Your Newsletter Just As You Time Markets

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By Bobby Chernev of Review42.com   What Is the Best Time to Send an Email [55+ Stats for 2019] If you’ve ever asked yourself “What is the best time to send an email?” then you’ve come to the right place. I’ve got you covered with the latest trends on the topic. But before digging deep into every […] Read more »

Pre-marketing And Reverse Solicitation Of Hedge Funds

By Vanessa Molloy and Chiara Deceglie of Harneys   Last month, the European Parliament adopted the final text of the Directive amending (amongst others) the Alternative Investment Fund Managers Directive (the Amending Directive). This European Union law applies to the financial regulation of hedge funds, private equity funds and other alternative investment funds in the EU. The stated […] Read more »

Social Media Use By Hedge Funds – Graphic Of The Day

From The PwC/AIMA Global Alternatives Distribution Survey 2018   Hedge Funds are very low key and infrequent users of social media, as Hedge Fund Insight has shown before*. This is nicely illustrated in the PwC/AIMA Global Alternatives Distribution Survey 2018, that contains the following graphic. The Survey reveals that social media rank at the same level […] Read more »

Investor Relations – The Strategic Approach Works Best According to Survey

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By  Jeremie Bacon (CEO) and Ashley Kramer (Marketing Associate) at Imagineer Technology Group   During the second quarter, Imagineer conducted our 2018 Annual Investor Relations Survey*. The survey aims to help the community of IR professionals to share insights and best practices along with their collective vision for where the investor relations function is heading in the future. No […] Read more »

Are Financial Predictions Too Risky To Put In Manager Letters?

By Susan Weiner, CFA of InvestmentWriting.com   Is it a bad idea to make predictions in your investment commentary because clients will slam you when you’re wrong? Whenever you make predictions, you run the risk of being wrong. But being wrong isn’t a problem, in my mind, if your prediction reflects good thinking. Moreover, think […] Read more »

Hedge Fund Groups Still Largely Ignoring Social Media Opportunities

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From Peppercomm   Hedge funds are becoming a hot topic on social media, though hedge funds themselves still sit on the sidelines. In a just-released survey of trends in hedge fund communications, communications and marketing firm Peppercomm found conversations about hedge funds happening in 2015 at never-before seen levels on social media. The media analysed were […] Read more »

Hedge Funds and Public Relations – The CitySavvy Perspective

By Henrietta Hirst, Director of CitySavvy This is an extract from the forthcoming book “Setting Up A Hedge Fund  In Europe” to be published by Hedge Fund Insight shortly. The additional content for this chapter includes a section on how to select the right PR.   S1.Introduction S2. What a PR Company Does For a Hedge […] Read more »

Feeling the Burn – How Emerging Hedge Funds Should Prioritise Spending

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By Diane Harrison, principal of Panegyric Marketing   As another year draws to a close, emerging hedge fund managers wrestle with how to grow their business to the next level, including how to survive another year of cutthroat competition for attracting investors. While the answers to this riddle can be numerous and complex, I thought […] Read more »

Plea to HF Managers – No More Double-Speak Please!

By Diane Harrison, principal of Panegyric Marketing   While watching the recent Congressional Benghazi hearings drone along at a glacial pace, it seemed that the verbal maneuverings and utter lack of candidness bore an eerie resemblance to the spin-doctoring that managers sometimes fall prey to as a defensive mechanism when asked tough questions by investors. […] Read more »